We can’t all have as many Twitter followers as Kim Kardashian, but you don’t have to be a reality TV star to build an impressive following. Here are five rules to follow to get you on the path to Twitter stardom: Twitter is self-fulfilling The…
Youth culture no longer belongs to Millennials. There’s a new demographic on the block, and brands need to take note – and quickly. A growing blindspot in the marketplace is the continued association of Millennials with the youth lifestyle, but it’s time to the face the facts…
Millennials. A generation which has frequently been labelled as loyalty-lite, hungry for feedback and with high expectations for rapid career development. Yet harnessing the talent and loyalty of this generational cohort will be absolutely critical in the next 10 to 15 years’ time as many of these…
Soft drink brand Sprite has launched a new ad featuring a teen who doesn’t appear to be a Millennial. So who is this mystery shopper and what makes him tick? J. Walker Smith, executive chairman at The Futures Company, reveals all. Although popular opinion across…
With the global travel retail market tipped to reach $85bn by 2020 (Source: Generation Research), there is no better time for brands to explore original and innovative ways to engage with passengers by combining the best of experiential marketing and point of sale promotions with…
Despite a seemingly endless stream of tech disruption over the past decade, we’ve finally reached a moment when the next big thing might be a long way away. Why? Because consumers seem to be overloaded with gadgets and aren’t finding the value in the devices…
Shifting fan culture and an increasingly ‘mobile’ society is leaving brand association with sport in the dark ages, yet the marketing opportunities have never been greater, writes John Owrid, chairman of sports app developer Sporting Mouth. Meteorologically speaking, sometime in late May of this year…
Airport service provider OmniServ, a subsidiary of facilities management company ABM Industries, has been awarded a three-year contract to undertake the provision of services for persons with reduced mobility (PRMs) at Edinburgh Airport in Scotland. OmniServ has similar operations at London Heathrow and London Stansted…
Former Canaccord Genuity Wealth Management CEO Neil Darke is making it his mission to help millennials, rocked by financial uncertainty (student loans, pensions, house prices), to find the financial path to the life they truly want by launching a fintech start-up called The Lifehouse.Co (www.thelifehouse.co)….
With smartphone ownership at an all-time high, developing the right mobile application for your event can deliver key value for both you and your delegates. But you need to get it right, says Lanyon Mobile’s Michael Douglas. Here are his five tips for success. When developing a…