After an initial one-race partnership, Formula One team Scuderia Toro Rosso have signed an extended long-term partnership with hybrid cloud data company Acronis. Last week Acronis signed a one-race sponsorship deal with the Italian team to cover the Hungarian Grand Prix, which included the…
Acronis has launched a range of new solutions that allow businesses and IT managers to gain greater control of their company data. The new solutions are based on the company’s new hybrid cloud architecture and supports data protection and recovery across most IT environments, including…
Blackjack Promotions, has appointed Andy DeVito as account director to help the agency drive forward its plans to offer clients an ‘end-to-end’ service encompassing strategy and planning, creative, production, logistics, staffing and post-campaign analytics. DeVito, 33, returns to Blackjack from specialist events, experiential and retail…
![Top charity campaigns + 6 steps to digital brand success [VIDEO]](http://www.klpr-agency.co.uk/wp-content/uploads/2016/08/Untitled-23.jpg)
A recent event hosted by Collective, experts in digital brand solutions, brought together charity branding experts from MacMillan Cancer Support, WWF and MediaCom to explore how to balance brand building and fundraising for charities. The event culminated in a panel debate exploring some of the key digital marketing challenges that…
Train company Northern, the largest UK rail network outside London, has launched a £2 million integrated marketing campaign, spanning TV, radio, out-of-home, digital, employee engagement, PR and experiential. The campaign is the biggest Northern has ever run and the activity reinforces its new ‘We are…
LONDON: The marketing industry has a “blindspot” when it comes to younger consumers as it continues to associate the youth lifestyle with Millennials when it should actually be focused on Centennials, according to a leading industry figure. In a Warc Best Practice paper – How…
The market-led strategies of the past based on growing consumer segments with increasing spending power won’t cut it in a slower-growth global economy. J. Walker Smith, Executive Chairman at The Futures Company examines the economic backdrop and the way forward for businesses and brands. Increasingly,…
It increasingly looks like we’re reaching a watershed moment in online publishing. Programmatic technology has been rapidly adopted as publishers seek the fastest and most efficient way to offer their inventory to advertisers in order to maximise yield and get the best revenue return. Header…
Advertising’s being driven more and more by digital innovation, so it was great to see my favourite channel, cinema, hailed by John Hegarty at Cannes Lions this year as a fantastic medium. This led to comments in the press along the lines that good old…
With the new Premier League football season about to explode into action again, Get Me Media’s Pete Davis questions whether enough thought is being put into the name on the shirt. Most of the major clubs in Europe now have a shirt sponsor. It generates…