Sussie Thorenfeldt joins the company from Acer Acronis has announced the appointment of Sussie Thorenfeldt as distribution sales manager, where she will be tasked with building relationships with distributors across UK & Ireland, Benelux and the Nordics to drive the company’s cloud security offerings. Her experience…
Consumers are reacting to a fear that the trajectory they are on is going nowhere. People are anxious for change in their lives. Brands must reflect this, too, writes J. Walker Smith, executive chairman of Kantar Futures. Over the years, brands have had to adapt…
Most company websites are like the dinosaurs after the comet has hit, but before the global winter has taken hold – dead lizards walking. That’s because the underlying design and functionality of the majority of sites are still locked in the paradigms of the print…
UK staffing and travel-retail specialist Blackjack Promotions launched the Airline and Airport People (AAP) app at last week’s Tax Free World Association Conference and Exhibition in Cannes. The AAP app allows retailers to choose staff with the relevant skills from the newly upgraded Blackjack database…
Blackjack Promotions, a leader in retail focused experiential marketing, has delivered a complete package for the launch activity of Michael Kors’ new perfume, Wonderlust, in Manchester’s Trafford Centre, with the activation culminating at Birmingham’s Bull Ring today (October 4, 2016). Working from an initial brief…
The future of experiential marketing in Brexit Britain lies in tea and cakes. Ian Priestman, head of experiential at Blackjack Promotions, explains what we can learn from The Great British Bake Off. Tech is all the rage in experiential marketing at the moment. Every event…
Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this approach are driving a shift in thinking that presents major business opportunities. Switch’s co-founder, Tom Barnett, says that, for the right publishers, now’s the time…
Collective’s 2016 UK Online Video Advertising Market Report finds that less money is being allocated to the traditional pre-roll format. As the UK online video advertising market continues to mature, advertisers and buyers are moving away from a focus on larger, traditional pre-roll video towards…
With competition intense, new restrictive legislation and the unknown Brexit effect, charities are busy combining brand awareness with fundraising, writes our columnist. From handling the tension between funding and branding to getting consumers to give rather than just take part, charities are facing more marketing…
53% of global organisations use two common, but unsuccessful methods of wiping data, according to a report by Blancco Technology Group. The improper data removal and poor enforcement of data retention policies creates the ideal conditions for data breaches to regularly occur. Data is still…