Archive for Blog - page 36

Six months after British newspaper group Trinity Mirror integrated a server-to-server solution — the sequel to header bidding — the publisher is getting advertisers to increase their programmatic ad spending. In one test, it reduced an advertiser’s cost per acquisitions by 75 percent and got that advertiser to increase its programmatic…

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With over £600 million being wasted on non-viewable ads in 2016, Collective’s Paul Lowrey say its time to put relevance and value first Last year started with encouraging news on ad viewability from Meetrics. In the first quarter (Q1) of 2016, the number of online…

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Bradford based Halal abattoir and poultry supplier, Yorkshire Poultry Products, has been ordered to pay over £24,000 in costs and damages for using bread baskets belonging to bakery equipment company Bakers Basco without its permission. District judge Hickinbottom ruled at a hearing in the County…

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Osiris Ransomware: new addition to the Locky family. Acronis has developed a New Generation technology that proactively prevents zero-day infections, enabling users to prevent ransomware attacks and recover data without paying any ransom. Yesterday, we discovered a new mutation of Osiris ransomware that easily bypassed…

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A new survey suggests many NHS trusts are failing to invest enough in protecting their computer systems and data. The NHS must ensure data protection and backup provisions are fit for purpose, otherwise, patients’ lives may be at risk.  Plymouth’s Derriford Hospital was hit by a…

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Ethereum stands out amongst the current crop of Blockchain technologies. With so much expectation placed on the impact of Blockchain technology, which platform is going to help the industry deliver on those expectations? If you find that question surprising because you’ve only ever heard of…

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What are the biggest IT trends that will likely impact businesses in the next 12 months? Business often struggle to keep with the pace of change in technology, and there is probably more change than ever at the moment. With that in mind here are…

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Bristol-based Anstee’s Bakery forks out £5K for unauthorised equipment use Bristol-based Anstee’s Bakery has had to provide a Court with a formal Undertaking to stop using bread baskets belonging to Bakers Basco for transporting its products without permission, in addition to paying £5,250 in costs…

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J. Walker Smith, executive chairman at Kantar Futures quoted in M&M Global on AI and intuitive ads. ‘J. Walker Smith, executive chairman at Kantar Futures, believes marketers are in for a rude awakening if they follow existing protocols. “Marketers operate on the assumption that the…

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OmniServ, the UK’s leading airline and airport assistance services provider, has bought Gatwick-based OFJ Connections and OFJ Airlinks, sister companies which provide bus and coach transport for air passengers and airline crew. OFJ has contracts with Gatwick’s airport operator, major airlines and other partners covering…

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