Forget the financial crisis, GDP growth has been slowing for decades. So what does innovation look like when output’s flatlining? For a century and a half, we’ve been unwittingly carried by the economic tailwinds of GDP growth. Even if firms veered off course with a…
Amazon announced Alexa’s 10,00th skill, or app, today: An interactive music game called Beat the Intro. Beat the Intro began as a DVD game before becoming an app. Now you can play it with your voice alone. The game is available in two different modes: “Six-Pack,” where…
James Rix, founder of StreetPR shares his honest view of GCSE’s and what he did without them. I was watching the BBC the other day and they ran an interview with some schoolkids talking about their upcoming GCSE exams. Yes, it’s that time of year…
Harrix Group, which owns events organiser Wicked Student Nights and staffing agency StreetPR, is reinforcing its position in the youth marketplace with the acquisition of 10-year-old funk, rock and soul night specialist Itchy Feet. The Itchy Feet purchase will give Harrix Group’s events division a…
Digital brand solutions agency Collective has created a new Futures department whose focus is to take digital brand advertising to the next level and maintain its position as market leaders in innovation. This dedicated team, headed up by Commercial Director Simon Stone and Director of…
Rob Callendar, Director of youth insights at Kantar Futures quoted in OZY on ‘why millennials want to associate with causes, brands and even religions that hold clearer-cut convictions’ A. J. Swoboda sat shaking in his bedroom in Portland, Oregon. The young, conservative pastor had just binge-watched…
SMEs share their experiences of catering for small markets, from targeting customers to establishing the longevity of market demand. Identifying a small group of customers can prove as valuable as having a tiny share of a mass market. But it comes with challenges, as Sallee…
To raise awareness of its newly launched fragrance Be Tempted, iconic fashion brand DKNY created pop-ups in UK shopping centres, which attracted more then 9,000 shoppers across four weekends. To promote its new women’s fragrance Be Tempted across the UK, DKNY took its product to the…
Gaidar Magdanurov, VP and General Manager, Consumer and Online Business at Acronis looks at the essential movements in this year’s cloud services market. For many people, success in the years to come will be defined by their ability to deliver digitally enhanced products and services….
Osiris Ransomware: new addition to the Locky family. Acronis has developed a New Generation technology that proactively prevents zero-day infections, enabling users to prevent ransomware attacks and recover data without paying any ransom. Yesterday, we discovered a new mutation of Osiris ransomware that easily bypassed…