Archive for Blog - page 32

Migrating data backup to hybrid cloud and blockchain solutions is an evolutionary no-brainer Civilisation is built on the ability to manipulate complex data – and on the ability to store that data securely, yet in a retrievable and usable form. The earliest civilisations used clay…

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Generation Z concerns marketers and media executives around the world because its members represent something new, something unknown, perhaps even revolutionary. But that’s nothing for marketers to be scared of. Yes, Generation Z is different, but different can be good and, if approached in the…

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Mark Inskip, Global CEO, Kantar Futures, takes issue with those who reject the Chief Growth Officer title. He argues that placing growth above the discipline of marketing, in fact, shows how important the discipline really is. The surprise expressed in some quarters at Coca-Cola’s decision…

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Falling foul of the incoming data protection laws could cost your company millions. But failing to accurately and efficiently qualify and cleanse your customer data could cost you so much more, says Robin Caller, CEO of LolaGrove. With the spectre of the General Data Protection…

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Blockchain for data integrity and regulatory compliance In a well-timed release Acronis has announced its Backup 12.5 product with automated ransomware protection and data integrity checking via blockchain. Acronis Backup 12.5 comes in two editions – Standard and Advanced – with an easy in-place upgrade…

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Specialist experiential agency Blackjack Promotions has teamed up with Stoli Group’s flagship brand Stoli vodka to target ‘cosmopolitan’ travellers at London Gatwick Airport. The pactivation offered tastings of the Stoli Mule cocktail plus Stoli Elit and Stoli Gold The promotion, which took place at the…

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Despite the money thrown at it, analysis soon after the last general election suggested social media was merely an “echo chamber” for further extolling views, rather than challenging them. Can this really still be the case, asks Ben Harrington, Managing Director of BlueSocial? In 1997,…

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Danish online start-up LuggageHero, which allows tourists to drop off their luggage at local shops, pubs and other retail outlets so they can make the most of their holiday time, has launched in London with the help of brand ambassadors from staffing and experiential providers…

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The company will contribute its knowledge of ransomware attacks to prevent them happening in future Acronis has announced its involvement in the No More Ransom initiative, joining a consortium of other businesses to fight ransomware and contributing its intelligence to prevent attacks happening. Acronis will…

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WPP-owned growth and business strategy consulting firm Kantar Futures is launching a programme focusing all its analytical efforts on the topic of ‘the future of consumption’. Kantar Futures was created through the merger of the Henley Centre HeadlightVision and Yankelovich, and a later merger with…

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