Pop ‘n Sprinkle, a start-up popcorn brand, has partnered with Vue Cinemas to offer customers a free sample The brand has enlisted the help of Street PR to stage the sampling activations at six venues in Edinburgh, Dublin and London. Brand ambassadors will be on…
Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and undermining the industry, says Cablato Founder and CEO, Adrian Pearmund. If you take a look at the recent Advertising Expenditure Forecast from Zenith Global, it looks as…
National, local and city governments have surrendered the initiative on smart city projects by letting commercial companies hoover up data Citymapper, working closely with Transport for London (TfL), is trialling a new bus service in Central London which will use data to identify better routes….
The Third Age of Consumption will be defined by capacity challenges covering cognitive, economic and resource limits – in this new era, business opportunities will be found in Experiences, Relationships and Algorithms. Kantar Futures’ J. Walker Smith and Andrew Curry provide five strategies for understanding and…
The recent global Petya ransomware attack severely curtailed the operations of WPP and suddenly put advertising and marketing agencies clearly in the spotlight as potential targets for this growing cybercrime phenomenon. Those in the industry who thought only public and government organisations were under threat are having…
The following is a guest contributed post by Alex Burn, Creative Director, Collective. There’s a lot of noise being made about how clients and agencies need to take a ‘mobile first’ approach when they’re planning campaigns that target Millennials and Generation Z consumers – but……
Blackjack Promotions is enhancing its focus on luxury brands with a new training programme. The company, which specialises in travel retail and experiential offerings, has teamed up with Penny Blake Associates to help its staff offer more within the popular sector. Penny Blake will run…
Cloud backup strategies and techniques are nothing new to the world of data management. Without belabouring that obvious fact, the world’s increased movement to cloud-based data solutions for every element of data-intensive activity is having a real effect on the increasing shift to cloud backup…
Solution helps to reduce waiting times and turns dead queuing time into a digitally rich experience IRM founders Megan Goodwin and Valerie Bozzetto with other shortlisted entrants Anglo-French digital innovation agency Interactive Rights Management (IRM) has been appointed by the Ile-de-France region to improve the…
In a keynote presentation delivered at Insight Innovation eXchange (IIeX) 2017, J. Walker Smith, Global Chairman of Kantar Futures, explains how businesses need to make new connections with consumers if they are to prosper in tomorrow’s world of information overload, slowing economic growth and planetary…