Rather than tracking down victims like a ruthless serial killer, it’s time to dial down the data-fuelled ad tech machine and think more creatively and relevantly, says Collective’s Creative Director Alex Burn. There’s a great David Hockney quote that says “art has always been shaped…
The UK Civil Aviation Authority (CAA) has today published a report that assesses the top 30 UK airports on the quality of assistance they provide to passengers with a disability, with Liverpool John Lennon Airport (LJLA) receiving a ‘good’ rating in terms of the support…
OmniServ the European arm of Air Serv, has recruited Matthew Harrison as its new Operations Director. Matthew, who joined the company this month, has spent many years in senior management positions with leading UK companies. Most recently, he was Interim Operations Director for UK ferry…
On the heels of Pride Month this past June, a new survey published in Time magazine finds LGBTQ+ Americans feel increasingly vulnerable and at risk of losing hard-fought social and legal gains. The community’s growing fear seems discouraging. But if members of the LGBTQ+ community believe their…
Unsurprisingly, with the issues surrounding Facebook and YouTube in recent months, there’s growing concern among digital advertisers over brand safety and a call for transparency in terms of exactly what kind of content their ads will appear next to. This is driving a shift in…
There’s a myth that students are lazy; perhaps those who have rich parents are, but I can tell you, I worked my butt off when I was a student and I regularly employ students who put in some hard graft. My first summer student job…
Second-generation demand side platform (DSP) Admedo has teamed up with marketing technology company Cablato to offer enhanced programmatic creative that activates data with precisely tailored messages to deliver more personalized campaigns that significantly increase advertising performance for brands. Admedo’s uniquely customizable and transparent programmatic approach…
HeadBox, an online network for creative, inspiring and off-site meeting spaces, has named Blackjack Promotions as its recommended provider of event staff. Blackjack will now feature in the ‘Friends of HeadBox’ section on the online company’s website. Andrew Needham, CEO of HeadBox, says: “We aim…
The cloud is enabling SMBs to compete on a level with large corporations, which makes them a potential gold-mine for the Channel, says Jakob Olsen, Vice-President & Managing Director, EMEA at Acronis IDC Research figures point to worldwide growth in IT spend by small-to-medium businesses (SMBs), with…
Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and undermining the industry, says Cablato’s Adrian Pearmund. If you take a look at the recent Advertising Expenditure Forecast from Zenith Global it looks as if everything in…