Changed shopping and cultural habits are disrupting retailers’ established methods of building and retaining shopper loyalty. In the age of social media, life lived on smartphones and transformed expectations about the relationship between brands and consumers, retailers are finding new ways to connect with and…
Pioneers of new industry sector Viztech are taking the neural network technology behind iPhone X’s facial recognition system to a whole new level to deliver a range of applications including video detection to solve the growing crises in online extremist content and brand safety. David…
Ben Harrington, Managing Director at BlueSocial offers 4 tips for businesses using social media to manage customer service. If you bought a product or paid for a service 20 years ago and there was a problem with the product or service you probably either personally…
Specialist staffing agency Blackjack Promotions has invested in the latest geo-tagging technology to ensure maximum impact from brand ambassadors. Developed by AXLR8, the technology integrates with the experiential agency’s booking and rostering system via staff’s smartphones. An app makes it quick and easy to see…
Insurance fraud is big business. Last year, some 125,000 claims were detected in the UK, worth £1.3 billion, according to research by the Association of British Insurers. But could a new generation of AI (Artificial Intelligence) powered face and behaviour analysis software apps help detect…
We live in an age of hyper media consumption. Whether as individuals or businesses, never before have we been presented with so many ways to communicate with each other. People now have access to constant communication and, in the digital landscape, a seemingly never ending…
Soccer on TV needs to up its game to keep viewers engaged if it is to survive in the digital age. It’s time for soccer clubs, sports broadcasters and producers to start thinking outside the penalty box and the goggle box, argues Megan Goodwin, joint…
The big retailers’ festive ad campaigns show the power of telling an engaging story, but Time Inc’s UK trading director says brands need to remember that storytelling isn’t just for Christmas. It’s fair to say that use of data has transformed the media landscape over…
Students are often defined in narrow inaccurate terms as an homogeneous group. The reality is that they are varied and changeable – and that includes age. Today’s students are students of life and they are way ahead of previous generations. They are more self-conscious than ever – or…
Airport staffing, travel retail and experiential marketing specialist Blackjack Promotions says it has seen a “massive growth in demand” for market research services during the year to date, as clients focus on understanding how passengers use airports. In recent months, Blackjack has been awarded new…