“I inherited KLPR from an acquisition my company did in the winter of 2014, and it quickly became apparent that Kelly, Ian and the team were true subject matter experts. Our first opportunity to work together happened at IMEX-Frankfurt, where KLPR set us up with 8 in person interviews with the international press in the two days we were at the event. Throughout our time together, the KLPR team went above and beyond in securing media opportunities and became trusted communications and public relations advisors to my team and myself. I truly value their friendship and expertise.”
Patrick Mendoza, Director of Corporate Communications, Lanyon
Our first introduction to KLPR came as a result of our acquisition of GenieConnect at the end of 2014. Based on the momentum already achieved in the region, we saw no better choice than to have them continue that momentum for Lanyon across EMEA and APAC, in line with our strategy to build brand awareness and develop third party endorsements of our products.
With an enviable black book of press contacts within the meetings and events space, KLPR set about in building awareness of Lanyon through news releases, thought leadership and by setting up various interviews for our senior executives.
KLPR have also been a great support at key industry events, such as IBTM, in terms of introducing the Lanyon team to key editors, developing relevant content around speaking engagements and supporting news announcements and new product launches.
True to their word, KLPR continue to consolidate Lanyon’s positioning in the trade press across EMEA and APAC. As a result, we’ve had coverage in Conference News, M&IT, Event Industry News, International Meetings Review, Event Report Italy and Mix Meetings International, to name just a few.
