“We have been working with KLPR since my appointment as Director of PR & Communications EMEA 6 months ago, to raise our profile within the UK marketplace. They have consistently outperformed all other territories PR teams and as a result we are now looking at working with them across North America and the Nordics ”
Gill Borniche, Director of PR & Communications EMEA, Acronis
KLPR was appointed by Acronis to elevate our positioning in the UK in April 2016. At that time, Acronis had achieved traction with reviews but little in the way of regular news updates, product developments and thought leadership. KLPR’s brief was to promote our brand and products to the UK press in general with the hope of seeing a translation into sales. Also high on the agenda was to position our senior management team as thought leaders in storage and digital security.
KLPR instantly got to work with our UK execs and EMEA head of communications to create thought leadership ideas as well as working on acquiring top reviews and awards nominations for our new products. The team also generated interviews for Acronis’ exec team covering industry trends and sourced exciting thought leadership and advertising opportunities alongside numerous well positive reviews from top tech industry bloggers and publications.
KLPR has generated an outstanding level of coverage for Acronis, across a series of high profile titles including The Guardian, Tech Week Europe, PC Advisor and many more, consistently achieving in excess of 15 pieces of coverage per month the highest in all focused territories. They have also been instrumental in establishing our company at the forefront key within our sector and are continuously working to push the brand forward in new and exciting ways.
We look forward to continuing this upsurge of presence and hope to translate our success story in the UK over in the US.
