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KLPR @ WORK news, thought and inspiration - page 9

International Women’s Day 2020: How ABM Aviation UK’s female leaders are working to increase equality in their world

International Women’s Day 2020: How ABM Aviation UK’s female leaders are working to increase equality in their world

EachforEqual is a message close to the heart of ABM Aviation’s female leaders – not only have they seen the industry open up for women over the course of their careers, but in their day-to-day work they are driven by the pursuit of making air…

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Reflecting on OmniServ’s commitment to elevating team members and passengers with disabilities

Reflecting on OmniServ’s commitment to elevating team members and passengers with disabilities

Samantha Saunders, Head of Innovation and Regulatory Compliance at OmniServ, discusses how diversity and accessibility is driving improvements across the organisation Last year saw the company step up its involvement with a number of charities and advocacy organisations to help better understand and continue to…

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Fighting plastic pollution with technology

Fighting plastic pollution with technology

Returnable and re-useable transit packaging and equipment is a key business and environmental asset; unfortunately, a huge amount is lost or stolen each year. Warren Harris, Insight and BD Manager at Bakers Basco tells us how they’re using to tech to cut down on attrition and catch…

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Leading liquor brands and ambassadors join together for annual Blackjack Promotions training roadshow

Leading liquor brands and ambassadors join together for annual Blackjack Promotions training roadshow

This week, Blackjack (a division of ABM) hosted 18 liquor brands in their recently opened Centre of Excellence in Drayton. The brands joined forces to share their travel retail knowledge and messaging with the Blackjack Promotions brand ambassadors. During the day, Blackjack staff had the…

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Why email is still the oldest marketing trick in the book

Why email is still the oldest marketing trick in the book

Psst. Want to hear a secret? What if I told you that there’s a way to achieve marketing performance metrics upwards of 80% – and one that doesn’t have anything to do with Artificial Intelligence (AI), Augmented/Virtual Reality, chatbots, programmatic or any of the other…

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BLACKJACK PROMOTIONS AND BEAUTY BRAND SUQQU COUPLE UP FOR PERSONALISED VALENTINE’S GIFTING

BLACKJACK PROMOTIONS AND BEAUTY BRAND SUQQU COUPLE UP FOR PERSONALISED VALENTINE’S GIFTING

Selfridges London Beauty Hall will host a special Blackjack-staffed gift-wrapping service to customers purchasing SUQQU lipsticks for Valentine’s Day. This service coincides with the launch of the SS20 Collection that includes a range of new lipstick shades, which can be individually gift boxed and finished off with a personalised…

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TRAVEL RETAIL MUST EMBRACE NEW WAYS OF ENGAGING WITH CUSTOMERS

TRAVEL RETAIL MUST EMBRACE NEW WAYS OF ENGAGING WITH CUSTOMERS

Fiona Rayner, Head of Experiential and International Operations at Blackjack Promotions, questions the relevance of Travel Retail in the 21st century and how it can become a more engaging experience to satisfy the needs of consumers. According to a report from Boston Consulting Group delivered at the Tax Free World…

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Stonehenge sets to stage Lion Dance for cross-cultural promotion

Stonehenge sets to stage Lion Dance for cross-cultural promotion

Blackjack Promotions is partnering with China Travel Outbound and English Heritage to bring a roaring celebration dance to World Heritage Site Stonehenge Visitors to Wiltshire’s prehistoric monument Stonehenge will be treated to a traditional ‘Lion Dance’ to mark the Chinese New Year The 4,500-year-old Stone…

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Hendrick’s and Blackjack bring festive cheer to Heathrow Terminal 3

Hendrick’s and Blackjack bring festive cheer to Heathrow Terminal 3

The longstanding travel retail partnership between Hendrick’s and Blackjack promotions is bearing fruit yet again, this time with a festive campaign at Heathrow Airport’s Terminal 3 aiming to showcase the brand’s delicious gins and gifting lucky passengers with an early Christmas treat. The activation is…

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More Reusable Transit Packaging Goes Missing During the Holiday Season

More Reusable Transit Packaging Goes Missing During the Holiday Season

More transit packaging goes missing during the festive season than at any other time of the year, but some suppliers have never been more ready to catch the perpetrators, says Warren Harris, Insight and BD Manager at Bakers Basco.   Sadly not everyone embraces the…

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