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KLPR @ WORK news, thought and inspiration - page 40

World’s first integration of blockchain & cloud with Acronis Storage

World’s first integration of blockchain & cloud with Acronis Storage

Acronis Adds Acronis Notary™ with Blockchain and Acronis CloudRAID™ to Software-Defined Storage, Offers Immutable Data Authenticity Verification and Universal File, Block and Object Support Burlington, October 20th, 2016 — Acronis, a global leader in hybrid cloud data protection, is proud to announce the release of…

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5 ways your brand ambassadors could land you in hot water

5 ways your brand ambassadors could land you in hot water

Face to face marketing is an incredibly powerful tool, and there has been an explosion in the number of campaigns using brand ambassadors, handing out samples, leaflets and coupons on the streets, at busy travel hubs, in shopping centres and at festivals and music and…

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Recovery is the new backup: a blended solution is the key

Recovery is the new backup: a blended solution is the key

You may have your data backed up, but how quickly can you access it if something goes wrong? There needs to be a shift in focus from backup to recovery The message to businesses has always been: backup; backup; backup! But is that enough anymore?…

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Acronis appoints new distribution sales manager to drive Europe strategy

Acronis appoints new distribution sales manager to drive Europe strategy

Sussie Thorenfeldt joins the company from Acer Acronis has announced the appointment of Sussie Thorenfeldt as distribution sales manager, where she will be tasked with building relationships with distributors across UK & Ireland, Benelux and the Nordics to drive the company’s cloud security offerings. Her experience…

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Consumers fear stagnation – it’s time for brands to go off script

Consumers fear stagnation – it’s time for brands to go off script

Consumers are reacting to a fear that the trajectory they are on is going nowhere. People are anxious for change in their lives. Brands must reflect this, too, writes J. Walker Smith, executive chairman of Kantar Futures. Over the years, brands have had to adapt…

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The company website must evolve or face extinction

The company website must evolve or face extinction

Most company websites are like the dinosaurs after the comet has hit, but before the global winter has taken hold – dead lizards walking. That’s because the underlying design and functionality of the majority of sites are still locked in the paradigms of the print…

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Blackjack launches Airline and People app in Cannes

Blackjack launches Airline and People app in Cannes

UK staffing and travel-retail specialist Blackjack Promotions launched the Airline and Airport People (AAP) app at last week’s Tax Free World Association Conference and Exhibition in Cannes. The AAP app allows retailers to choose staff with the relevant skills from the newly upgraded Blackjack database…

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Blackjack delivers ‘dream’ experiential activity for Michael Kors’ new Wonderlust fragrance

Blackjack delivers ‘dream’ experiential activity for Michael Kors’ new Wonderlust fragrance

Blackjack Promotions, a leader in retail focused experiential marketing, has delivered a complete package for the launch activity of Michael Kors’ new perfume, Wonderlust, in Manchester’s Trafford Centre, with the activation culminating at Birmingham’s Bull Ring today (October 4, 2016). Working from an initial brief…

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Why tea and cakes will always out-market tech

Why tea and cakes will always out-market tech

The future of experiential marketing in Brexit Britain lies in tea and cakes. Ian Priestman, head of experiential at Blackjack Promotions, explains what we can learn from The Great British Bake Off. Tech is all the rage in experiential marketing at the moment. Every event…

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Are your ad operations too complex, yet not sophisticated enough?

Are your ad operations too complex, yet not sophisticated enough?

Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this approach are driving a shift in thinking that presents major business opportunities. Switch’s co-founder, Tom Barnett, says that, for the right publishers, now’s the time…

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